Lead enrichment
Lead enrichment is the practice of adding more useful detail to a basic lead record — turning a bare name or address into a fuller profile with the fields needed to qualify and reach out.
A name alone rarely supports good outreach, so enrichment fills in attributes like phone, website, category, rating, and review count that let you prioritize and personalize. Richer records mean a team can sort by relevance, filter out poor fits, and reach the right contacts faster. Rather than enriching after the fact, gtme.business returns up to 11 fields per business — including phone, website, rating, review count, hours, and a Google Maps link — so each lead arrives with context already attached.