Glossary — local lead generation terms

B2B lead generation: B2B lead generation is the process of identifying and attracting other businesses that may become customers, then collecting the contact and qualifying information needed to reach them.
Bulk search: Bulk search is running many queries at once — across multiple locations, categories, or search terms — to gather a large dataset in a single pass instead of searching one item at a time.
Business category: A business category is the classification that describes what a business does — such as plumber, dentist, or coffee shop — and is the primary filter for finding the right local prospects.
Business hours: Business hours are the days and times a business is open to serve customers, as published on its listing.
Business listing: A business listing is the public profile that represents a business on a platform such as Google Maps, bundling details like its name, address, phone number, hours, rating, and category.
Business rating: A business rating is the average star score a business has earned from customer reviews on a platform such as Google, usually shown on a scale of one to five.
Churn rate: Churn rate is the percentage of customers or subscribers who stop doing business with you over a given period, a key health metric for subscription and recurring-revenue businesses.
City-level search: City-level search means narrowing a search to a single city, rather than a whole country or region, so the results cover one local market at a time.
Cold outreach: Cold outreach is the practice of contacting prospects who have had no prior relationship with you, typically by email, phone, or other direct channels, to start a sales or partnership conversation.
Conversion rate: Conversion rate is the share of people who take a desired action out of everyone who had the chance to, such as the percentage of contacted leads that become customers.
CSV export: CSV export is the act of saving a dataset as a comma-separated values file — a plain-text table of rows and columns that almost any spreadsheet, CRM, or database can read.
Data ownership: Data ownership means you hold and control the data you collect — it lives in formats and systems you control, and you can export, move, or delete it without being locked into a single vendor.
Deduplication: Deduplication is the process of finding and removing duplicate records from a dataset so each real-world entity appears only once.
Geo-targeting: Geo-targeting is the practice of focusing outreach, advertising, or prospecting on a specific geographic area, so effort and spend go only toward the places that matter.
Google Maps scraping: Google Maps scraping is the process of collecting public business listing data — names, addresses, phone numbers, ratings, and more — from Google Maps and turning it into a structured dataset you can filter, export, or sync.
GPS coordinates: GPS coordinates are the latitude and longitude values that pinpoint a business's exact location on the globe, independent of its street address.
Lead enrichment: Lead enrichment is the practice of adding more useful detail to a basic lead record — turning a bare name or address into a fuller profile with the fields needed to qualify and reach out.
Lead generation: Lead generation is the work of identifying and collecting potential customers — leads — so a sales or marketing team has qualified people and businesses to reach out to.
Lead list: A lead list is a structured set of potential customers or accounts, usually held as rows in a spreadsheet or database, with the contact and qualifying details a team needs to reach out.
Local business lead: A local business lead is a record of a real business in a specific area — its name, phone number, website, rating, and address — used as a sales or marketing prospect. Local lead lists are typically built by searching a business category (e.g. dentists, plumbers, law firms) within a city or region and exporting the results to a CSV or database.
Local SEO: Local SEO is the practice of optimizing a business's online presence to rank higher in location-based search results, such as the map listings shown for a nearby service.
NAP data: NAP data is a business's core contact identity: its name, address, and phone number, which together act as the baseline reference for local listings and directories.
Prospecting: Prospecting is the early sales activity of finding and qualifying potential customers — prospects — before any pitch, so reps spend their time on people likely to buy.
Review count: Review count is the total number of customer reviews a business has accumulated on a platform such as Google, indicating how much feedback it has received over time.
Sales development representative: A sales development representative (SDR) is a salesperson focused on the early stages of the pipeline, finding and qualifying prospects and booking meetings for account executives to close.
Search pack: A search pack is a bundle of usage searches a customer can buy on top of a subscription to run more searches without changing plans.
Supabase sync: Supabase sync is the process of writing records directly into a Supabase database — an open-source Postgres backend — instead of, or in addition to, downloading them as a file.
Territory list: A territory list is the set of accounts or prospects assigned to a salesperson or team, usually defined by a geographic area, industry, or other segmentation.
Upsert: An upsert is a single database operation that inserts a record if it does not already exist, or updates the existing record if it does — combining "update" and "insert" into one step.