NAP data
NAP data is a business's core contact identity: its name, address, and phone number, which together act as the baseline reference for local listings and directories.
NAP stands for name, address, and phone number — the three fields that identify a physical business across the web. Keeping NAP consistent across directories, your website, and Google helps search engines and customers match records to the same business. In local lead generation, NAP is the foundation of every record: a gtme.business export includes the business name, full address, and phone number alongside other fields, so each lead is anchored to a real, contactable location. When you sync to your own Supabase, consistent NAP fields make deduplication and matching far more reliable.