Lead generation
Lead generation is the work of identifying and collecting potential customers — leads — so a sales or marketing team has qualified people and businesses to reach out to.
It spans finding prospects, gathering their contact and qualifying details, and organizing them into a list a team can act on. For local businesses and agencies, that often means starting from a place and a business type, then capturing fields like phone, website, and rating to gauge fit. gtme.business supports the sourcing step: search Google Maps by category and location, then export or sync the results to feed your outreach. See common ways teams use it across agencies, outbound sales, local services, and data teams.