The Local Business Digital Presence Index
We sampled 295,783 local business listings across 40 trades and 50 metros in 4 countries. 19.4% had no website listed — but the gap swings from one trade and city to the next.
57,293 of 295,783 sampled
29,831 of 295,783 sampled
across rated listings
1,991 of 2,000 searches · 40 trades, 50 metros
How to read this
We ran one gtme.business search for each of 2,000 category–metro pairs (40 trades across 50 metros) in 4 countries, generated June 23, 2026. 1,991 of those pairs returned at least 15 listings and are included here; the other 9 were too sparse to be meaningful and were left out. Together that's a large sample of 295,783 listings — not a census of every business in these markets. Each search returns a focused batch of Google Maps listings (often a few dozen to a few hundred). "No website" means the Google Maps listing had no website link; "under 4★" means a Google star rating below 4.0. Percentages are share-of-sample, weighted by the number of listings in each search. Download the full data as CSV →
No-website rate by trade
The share of sampled businesses with no website, by category — highest first. Each links to the live, exportable lead list.
| Trade | No website | Sampled | |
|---|---|---|---|
| Auto repair shop | 38.6% | 9,114 | |
| Car wash | 37.3% | 7,344 | |
| Barber shop | 35.7% | 8,244 | |
| Tire shop | 35.5% | 7,282 | |
| Nail salon | 29.9% | 7,271 | |
| Hair salon | 26.4% | 8,975 | |
| Painter | 26.4% | 4,763 | |
| HVAC contractor | 25.7% | 6,660 | |
| Cafe | 24.8% | 5,987 | |
| Electrician | 24.6% | 6,108 | |
| Accountant | 23.4% | 8,529 | |
| Roofing contractor | 23% | 7,919 | |
| Plumber | 23% | 5,315 | |
| Hotel | 21.4% | 8,876 | |
| Gym | 20.1% | 8,148 | |
| Insurance agency | 20% | 8,833 | |
| Flooring contractor | 19.9% | 6,770 | |
| General contractor | 19.8% | 9,277 | |
| Tattoo shop | 19.7% | 7,306 | |
| Physical therapist | 19.7% | 6,988 | |
| Car dealer | 19.5% | 7,365 | |
| Landscaper | 18.1% | 6,028 | |
| Pest control service | 17.3% | 5,407 | |
| Optometrist | 17.1% | 7,299 | |
| Solar energy company | 16.3% | 6,194 | |
| Dermatologist | 16.1% | 7,751 | |
| Garage door service | 15.1% | 4,853 | |
| Chiropractor | 14.5% | 7,561 | |
| Dentist | 13.7% | 8,381 | |
| Day spa | 12.7% | 5,273 | |
| Bar | 12.1% | 6,202 | |
| Locksmith | 11.7% | 4,135 | |
| Real estate agency | 11% | 10,435 | |
| Financial planner | 10.6% | 11,004 | |
| Marketing agency | 10.4% | 9,420 | |
| Restaurant | 9.8% | 6,173 | |
| Mortgage broker | 9.6% | 9,456 | |
| Lawyer | 8.9% | 10,638 | |
| Medical spa | 8.6% | 6,505 | |
| Veterinarian | 8.2% | 5,994 |
No-website rate by metro
The same signal by city — where local businesses are most (and least) likely to lack a website. Each links to that city's lead lists.
| Metro | No website | Sampled | |
|---|---|---|---|
| Los Angeles us | 29.6% | 6,807 | |
| Birmingham gb | 28.8% | 5,375 | |
| Liverpool gb | 27.9% | 4,466 | |
| Detroit us | 27.1% | 4,975 | |
| San Jose us | 25.7% | 6,418 | |
| Philadelphia us | 25.3% | 5,873 | |
| Jacksonville us | 24.7% | 5,580 | |
| Las Vegas us | 24.1% | 6,380 | |
| Glasgow gb | 24% | 4,890 | |
| Manchester gb | 23.3% | 5,113 | |
| San Antonio us | 23% | 5,392 | |
| Miami us | 22.9% | 6,598 | |
| Leeds gb | 22.9% | 5,197 | |
| Bristol gb | 21.7% | 4,258 | |
| Atlanta us | 21.3% | 5,059 | |
| San Francisco us | 21.2% | 6,974 | |
| Fort Worth us | 21.2% | 5,778 | |
| Indianapolis us | 21.2% | 5,349 | |
| New York us | 20.8% | 8,037 | |
| Houston us | 19.8% | 7,207 | |
| Montreal ca | 19.8% | 5,906 | |
| Phoenix us | 19.4% | 6,669 | |
| Dallas us | 19.4% | 5,892 | |
| Columbus us | 19.2% | 5,561 | |
| Boston us | 19% | 6,990 | |
| Nashville us | 18.9% | 6,176 | |
| Chicago us | 18.8% | 7,805 | |
| Charlotte us | 18.7% | 6,294 | |
| Tampa us | 18.7% | 6,141 | |
| San Diego us | 18.5% | 6,394 | |
| Edinburgh gb | 18.3% | 4,442 | |
| Orlando us | 17.5% | 6,310 | |
| Gold Coast au | 17.4% | 4,326 | |
| London gb | 17.1% | 6,475 | |
| Edmonton ca | 16.9% | 5,015 | |
| Seattle us | 16.4% | 6,956 | |
| Washington us | 16.3% | 5,997 | |
| Adelaide au | 16% | 4,533 | |
| Minneapolis us | 15.8% | 5,695 | |
| Denver us | 15.5% | 7,315 | |
| Toronto ca | 15.4% | 6,379 | |
| Austin us | 14.9% | 6,057 | |
| Ottawa ca | 14.9% | 5,746 | |
| Melbourne au | 14.3% | 5,341 | |
| Portland us | 13.9% | 7,073 | |
| Perth au | 13.9% | 5,342 | |
| Sydney au | 13.6% | 5,968 | |
| Calgary ca | 12.9% | 6,163 | |
| Brisbane au | 12.4% | 5,157 | |
| Vancouver ca | 11.9% | 5,939 |
Build the list behind the numbers
Every figure here comes from real searches you can run yourself. Pick a trade and a city and export the businesses — including the ones with no website — as a CSV or into your own database.
Cite this study: "Local Business Digital Presence Index", gtme.business, June 23, 2026. Data: CSV · CC BY 4.0.